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Ad agency lowers annual guidance after technology companies reduce marketing spend
Hey, have you heard the one about the overfriendly oat milk?
Legal challenge to Center for Countering Digital Hate comes as social media network rapidly loses advertising income
Media group going through the ‘worst advertising recession’ since the financial crisis
Tech companies flag higher spending ahead as they prepare for expected boom in demand for artificial intelligence tools
Shares of Google parent jump after chief executive touts ‘momentum across our products’
Complaint from competition authorities is first such act against US tech giant
Social media and adtech groups to be given more responsibility for policing scams and what is seen by children
Guidance follows disappointing results from US-based advertising agencies Interpublic and Omnicom
US streaming service introduced ad-supported subscriptions last year
Study shows millions of ads are hidden away in violation of Google-owned group’s policies
Brands want a better understanding of where they should allocate marketing spending
CEO hits ground running with plans for new advertisement offering while telling staff to ready for ‘hand-to-hand combat’
The industry faces tougher economic conditions as well as challenges from the rising use of AI
Agency Ogilvy is pushing for more industry disclosure when lifelike virtual characters are used in ads
Business to be called Silly Face — coined by the actor to reflect need to bring back sense of fun
European Commission says Silicon Valley giant is abusing its dominance of ad tech market
Ad agency cites ‘challenging’ conditions in its advertising and media operations
Advert gave ‘misleading’ impression company was making ‘a positive overall environmental contribution’
Advertising Standards Authority finds oil and gas groups had misled public on climate benefits of their products
Industry warns ad increases would harm news output and viability of smaller channels
Technology platform will drastically speed up production of bespoke content for clients
Move would be a shift for the electric-car maker, which has largely eschewed conventional marketing
Brands are tightening budgets amid economic slowdown and cost of living crisis, UK broadcaster says
World’s largest advertising group already uses the technology in some areas
UK Edition